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Project
B.blend is a Whirlpool (Brastemp) & Ambev's joint venture that built an all-in-one beverage machine with more than 34 flavours in 10 categories of drinks in capsules and water purifier.
Challenge: Seasonal dates are essential and a big moment for sales, and to B.blend, Black Friday is the number one in these dates. The goal was to create Black Friday 2018's campaign to achieve the target audience and convert it in numbers of sales.
Role: Graphic Design | Motion Graphics
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Concept
With this scenario, much responsibility, I created a Key Visual that met the client's expectations for that time with: black, a mote in neon typography, primary colours in a gradient, brand's shape, retail vibes that means a particular highlight to the deals (3 different options), drinks capsules and the machine.
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Applications
How it was a big campaign, also the needs were several kinds of assets, that would still aesthetically aligned with the KV in an attractive visual for sales meaning.
I created to provide online and offline assets as site banners, e-mails marketing, social media static and motion/gif (Instagram Stories, Instagram & Facebook posts in different dimensions, Facebook cover, LinkAd, LeadAd, Darkpost, avatar), Google display, flyer, t-shirt to the sales team, sticker, were some of those assets. At the end of the campaign, I've created more than eighty assets in three different sales deal.
Yeah, it was huge!
Yeah, it was huge!
B.blend's 2018 Black Friday to me, of course, was much more than a campaign. I've learned in weeks to be resilient, creative and attend to details. One small thing in a big campaign, like that, start to be colossal stuff. So I may say after all it was my first big challenge as a Designer and the sales numbers said that we got studded results which I appreciate, and feel glad being part of it.
Agência 242 | Creative: Beatriz Lima | Copywriter: André Di Francci | Creative Supervision: André Zanon