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Project
B.blend is a Whirlpool (Brastemp) & Ambev's joint venture that built an all-in-one beverage machine. Well known by the machine and more than 34 flavours in 10 categories of drinks in capsules and water purifier.
To expand their products and launch an accessories line, B.blend started with the Double Wall Glass. The glass has been designed to maintain the ideal beverage temperature for longer and complete the customer experience.
Challenge: Create a Key Visual for the launching campaign which talks about the experience and all the benefits that just the Double Wall Glass can provide for customers moment. The perfect experience matters.
Role: Graphic Design | Motion Graphics
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Concept
The double-walls of the glass directly influenced KV's central concept - the different layers - which I've worked through the brand's shape which represents the b.caps' layout in their top where's the label and the code to make the drink; Blue in different tons that is following the brand guide and the idea about ludic/draw glass; Shadows, to pick up the feeling about texture and volume; The mote "A experiência perfeita importa" which means in English "The perfect experience matters". And, at the end, the glass - with an orange drink to have an amazing contrast.
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Applications
I created Instagram stories, posters, packaging and other variations to present real applications of the concept to offer the customer a better idea of how the final product could look like. The goal was not only to show how to develop assets following the key visual's idea but also present options without being repetitive and keeping creativity.
I was so excited to create that Key Visual. Unfortunately, that one wasn't approved by the client. We had a neutral version in white and colours shapes. To me, besides that, it was a fantastic time to be creative and create something different than we used to work. Creating this project, for my portfolio, I felt free and energised to create as I love to do.
Agência 242 | Creative: Beatriz Lima | Copywriter: André Di Francci | Creative Supervision: André Zanon