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Project
iFood is the biggest food tech (delivery, groceries, etc.) in Latin America, with more than 25 million orders per month.
One of the assets must require by Marketing & Media team to In-house, are videos to use in performance/social media campaigns. Isn’t different with iFood Gourmet, so after a few months working on that product, we figure out that changes should be made to improve our graphics, process and results, consequently.
Every month, In-house make at least 30 assets for partner restaurants from 8 participating iFood Gourmet cities. When creating assets, I came across a lack of quality and sufficient quantity of photos, meaning that in most cases, partners did not provide images within the standards specified for this type of product and creative.
Every month, In-house make at least 30 assets for partner restaurants from 8 participating iFood Gourmet cities. When creating assets, I came across a lack of quality and sufficient quantity of photos, meaning that in most cases, partners did not provide images within the standards specified for this type of product and creative.
Challenge: Develop a new visual identity and templates to match our needs.
Role: Graphic Design | Motion Graphics
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Concept
With this scenario, I've create a new visual identity for iFood Gourmet product with 4:5 format (1080x1350) and a creative line that meet the technical need for assets, but as well to be aesthetically aligned with iFood Gourmet's premium line in a modern, attractive and meaningful way.
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Applications
After we define a new identity, I started to revamp the graphics for different kinds of campaigns, even digital and print ones. I keep in mind the central concept, as lines, square/rectangular shapes for photos, white space, overlap, striking copy, a short animation on several formats and medias.
The new approach was essential to increase numbers and achieve business goals. iFood Gourmet developed your own identity and growth as a product. Also, it received the compliments from Facebook that use graphics as great examples to follow when speaking in digital campaigns.
It was an incredible opportunity, where I challenge myself as a designer. I‘ve learned so much during all the process and still now. I’m much proud and happy about it.
iFood In-house | Creative: Beatriz Lima | Copywriter: Mari Reis | Creative Manager: Karina Frabetti | Special thanks: Livia Uezato