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Project
iFood is the biggest food tech (delivery, groceries, etc.) in Latin America, with more than 25 million orders monthly.
Challenge: Digitals campaigns and formats for media channels as programmatic, Google display, Facebook/Instagram ads to main partners that we call as iFood’s Key Accounts. The goal here is to impact the audience and leverage sales for business goals. All graphics have iFood’s visual identity and partner’s sales conditions.
Role: Graphic Design | Motion Graphics
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Pizza Hut
A special heart pizza, Valentine’s Day, an objective call to action (“Order now”) and love in the air. A great moment to use pink and red together to be different than usual at iFood. Pizza Hut’s design is cute, we got big sale’s numbers, and the partner was happy with the campaign.
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Domino's Pizza
Movement and desire are the words to explain the Domino’s Pizza Free Delivery Campaign with the conversion objective. The move to express action to deliver it at the right moment, for tax-free, the delicious pizza that you want to enjoy any time. Appetite appeal everywhere.
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The Fifties
The Fifties have all attention for the stars on graphic - the price (an excellent price), the Burger, and the call to action. Direct to de point, beautifully food appealing to keep the attention at the burger.
I’m grateful for the pleasure to work on those campaigns that had many great sales results. More than it, the process was playful, exciting and with a lot of learning, as always.
iFood In-house | Creative: Beatriz Lima | Copywriter: Mari Reis, Mariane Fonseca, Samantha Andrade | Creative Manager: Karina Frabetti