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Project
iFood is the biggest food tech (delivery, groceries, etc.) in Latin America, with more than 25 million orders per month.
Currently, a lot of people has busy days and need alternatives to have more time and a better life. Then iFood created Loop for that people can eat in your job, home or wherever, a tasty, healthy, warm (and cheaper) packed lunch.
Challenge: Introduce Loop to the audience target.
Role: Graphic Design | Motion Graphics
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Concept
Impact with appetite appeal, convenience when booking your order, variety, and a competitive price.
We can see the variety of Brazilian food, the favourites to the majority of people and PF (Prato-feito in Portuguese or literal translation “Done Dish”) — even each ingredient in many gifs of the food and call to actions to the conversion.
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Applications
We launched campaigns through emails, Google ADs and social media ADs to achieve as much as possible the audience target.
Work on a new product with a lot of intern expectation was a challenge every day since we had to create graphics to impact,
to teach and also, maintain a first-class appearance. Speak about day-by-day/homemade Brazilian food to Brazilian people isn’t something easy to do, so I’ve learned with each graphic and each new job.
to teach and also, maintain a first-class appearance. Speak about day-by-day/homemade Brazilian food to Brazilian people isn’t something easy to do, so I’ve learned with each graphic and each new job.
iFood In-house | Creative: Beatriz Lima | Copywriter: Mari Reis, Mariane Fonseca, Samantha Andrade | Creative Manager: Karina Frabetti